Can you trust this blog? Or any blog? I’ve no problem with blogs from regular media outlets, if you read Indyblogs or Telegraph.co.uk you known where they are coming from, the problem arises when you don’t know who’s paying the piper.
A few years ago if you found some badly written rant about a product you could assume it was a genuine disgruntled customer, if you found a lot you would maybe think twice about buying the product. Likewise spontaneous outpourings of praise might make think it was the best thing since the last best thing cliche. Now I’m not so sure.
PR companies already have specialised search engines to check on how their clients products are perceived, how hard would it be for them to create hundreds of apparently independent blogs? How do we know they haven’t?